New Balance Athletic Shoe, Inc. (NBAS) is a footwear manufacturer based in Boston, Massachusetts. It was founded in 1906 as the New Balance Arch Support Company. Despite eschewing expensive advertising campaigns, it has grown to become the fourth-ranked maker of sports footwear in the world.[citation needed]
New Balance is notable in that it has continued to manufacture a portion of its footwear in the United States (as of 2007). This is unlike its competitors in the same market space, such as Nike, Adidas, and Reebok
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